I've noticed some of these trends on my own and have wondered about data like this. I'm a little surprised by the Sunday data, but the 7am, 5pm, and 11pm peaks are quite apparent even on a non-business level. My next question is there a service that can auto post on a specifically chosen time & date?

The study found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans at non-work hours. However, not all brands’ engagement peaks at these three times — Playboy engagement peaks in the wee hours of the morning, for example — so you must work on a case-by-case basis.

Read the whole article on Mashable.

Via @stepchange